HOW DO AGENCIES APPLY THE STATE GOVERNMENT BADGE?

1. When do agencies implement the change?
2. On which materials will the State Government Badge appear?
3. How is the State Government Badge to be presented?
4. Advertising - how do agencies include the State Government Badge or the State Coat of Arms?
5. Does the State Government Badge impact on other uses of the State Coat of Arms?

1. When do agencies implement the change?

Implementation of the State Government Badge is to be undertaken as soon as practicable, on a cost-conscious basis.

Wherever possible, existing stocks of consumable items such as stationery should be depleted prior to replacement.

Durable items such as signage, apparel and other assets incorporating the previous "globe" logo should be phased out. This should occur when the item is due for replacement or when this can be simply achieved. For example, the "globe" logo should be replaced when new stocks of corporate uniforms are ordered or when contractors are engaged to produce new signage or corporate banners.

2. On which materials will the State Government Badge appear?

The State Government Badge applies to all stationery and publications and should appear in place of the previous "globe" logo on any new signs. It is not mandatory for the State Government Badge to apply to uniforms, vehicle markings and the like.

3. How is the State Government Badge to be presented?

Stationery

The State Government Badge must be incorporated into all printed government stationery (letterheads, business cards, etc) according to directions contained in the WA State Government Badge Style Guide.

Websites

The State Coat of Arms should be applied to websites as soon as possible. Appropriate use of the State Coat of Arms on Western Australian government websites is prescribed in the Public Sector Commission's Website Standards: Common Website Elements, available at http://www.publicsector.wa.gov.au/.

Publications

Departments and Commissions

The State Government Badge is to be used on the cover or cover page of all publications. If approval has been given for co-badging, the State Government Badge must have equal or more prominence and size to any product or service brands, logos, or other stylistic devices.

Statutory Authorities

The same arrangements apply as for departments and commissions, but as it may not be appropriate to use the State Government Badge in all advertising and promotional publications, statutory authorities can apply for an exemption from the Common Badging Committee, according to the type of publication (e.g. part of campaign advertising).

4. Advertising - How do agencies include the State Government Badge or the State Coat of Arms?

The State Government Badge or the State Coat of Arms is to be included in all government advertising.

The type of advertising undertaken by agencies will determine which Common Use Agreement (CUA) supplier is used and the processes that will apply. The supplier is responsible for placement of the State Government Badge or the State Coat of Arms in government advertising.

Non-campaign advertising (e.g. recruitment, tenders and public notices)

Information and policies related to non-campaign advertising are available from:

Adcorp Australia Limited
Website: http://www.connect2ads.adcorp.com.au/
Email: perth@adcorp.com.au

Campaign advertising (e.g. public education and/or information campaigns)

Information and policies related to campaign advertising are available from:

Media Decisions
Website: http://www.mediadecisionsomd.com.au/cuainfo.asp
Email: hhammond@mediadecisionsomd.com.au

OR

Mitchell Communication Group
Website: http://mhq.mitchells.com.au/wa/
Email: mpearce@mitchells.com.au

Co-badging in advertisements

Agencies wishing to co-badge when advertising, using their existing logos with the State Government Badge or the State Coat of Arms, will require approval from the Common Badging Committee. Approvals previously granted to agencies will still apply, provided the State Government Badge or the State Coat of Arms is appropriately utilised. Enquiries should be directed to Mr John Strijk, Manager, State Law Publisher, on (08) 9426 0001 or commonbadge@dpc.wa.gov.au.

Evidence of co-badging approval must be provided to the CUA supplier before an advertisement can proceed.

Note: Should there be specific campaign advertising in which it seems inappropriate to use the State Government Badge or the State Coat of Arms, agencies can seek an exemption by applying to the Common Badging Committee.

5. Does the State Government Badge impact upon other uses of the State Coat of Arms?

Applications of the Coat of Arms for any purpose other than those contained in the State Government Badge Style Guide, must comply with the Guidelines for the Correct Use and Depiction of the Coat of Arms of the State of Western Australia.

The State Coat of Arms will continue to be used in its own right for specific publications and documents:

• Publications with continuing government or historical interest (e.g.Government Gazette);
• High level records with continuing government or historic interest (e.g. records of Royal Commissions and intergovernmental agreements);
• Records documenting legal rights of the State;
• Documents provided for commemorative or legal reasons (e.g. certificates); and
• Documents specifically relevant to and/or issued by the Western Australian Parliament.

Enquiries about the Guidelines should be directed to the Chief of Protocol, Department of the Premier and Cabinet on (08) 9222 9226.